Wednesday, March 9, 2011

NOTES: Describe the concept of FREE ADS and its importance as a medium of communication


The concept of Free Online Advertising is relatively straightforward. Personal and business promotional campaigns are mainly free but sometime advertiser can charge us for promotion of our business. This concept has become so popular that various websites are offering it today. We can opt for both online and offline advertising. We can post classified commercials for renting out one room in our house to selling that old dressing table you no longer use! We can also post commercials for anything & everything - buy or sell cars, bikes, houses, pets, clothes, TVs, refrigerators and all. We can even post a commercial for free if you are just looking for a friend!
·         They are useful for people in different ways:
·         Free advertising for private advertisers.
·         Wider choice.
·         Right place for target customers.
·         Ease of placing advertisements.
·         Beneficial for business advertisers.

 It is surprising to know the number of advertisement websites available on the internet today! If we want to find out how popular it has become, just type "Free Ads" in a Google search box.

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, hoardings, radio, outdoor or direct mail. Advertising may be placed by an advertising agency on behalf of a company or other organization.
Organizations that spend money on advertising promoting items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

FREE ADS have become a major mass media because of its ability to reach larger audiences for less money. Technology advances has also made it possible to control the message on digital signage with much precision, enabling the messages to be relevant to the target audience at any given time and location which in turn, gets more response from the advertising.

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