MARKETING REPORT ON DEMAND OF COLLEGE BAGS

                         BAGAZ-----“Carry your thoughts”

Demand for college bags

The total value of the bags market in urban India for the youth is estimated at Rs 1,470 crore a year. 

The market for college bags is 25 per cent of the total bags market and is valued at Rs 370 crore. 

The total volume of the college bags market in urban India is estimated at 0.46 crore units a year, which is 34 per cent of the total market for bags. 

On an average, men spend Rs 570 per unit on college bags, while women spend Rs 450 per unit. 

Fifty-two per cent consumers prefer buying college bags from multi-brand outlets. 

Thirty-eight per cent consumers prefer shopping at popular shopping markets/ streets, when they want to purchase college bags.

College bag customers::::::::::::::::

Youth

Kids

school and college bags

These days there are bags for all categories of people, based on profession, age, purpose, etc. The number of companies making bags has increased immensely. Each of these companies produces bags of different models, shapes and colors. You can easily find the type of bag you need by going through different models of bags in a local bag store.

Similarly, there are bags for the school going community also. Bag companies are aware of the fact that school goers mainly wish for bags that serve three main functions - fun, fashion, and function. There are some factors to consider when choosing a school bag.

a) Size of the bag:

School goers need to take a lot of stuff with them. So the school bags must have enough space to take in all the stuff that is to be taken to school.

b) Strength:

As stated above, the school goers take a lot of stuff to school. Hence, the material with which the school bags are made should be of good quality. The bag should be able to take excess loads and not transfer all the weight to your arms.

c) Regularly load carried:

The size of the bag must be decided in proportion to the daily load of books being carried. The bag should not be too big or too small. If you carry a heavy load of books and buy a small bag, it will most probably overflow everyday and look awkward. On the other hand, if you carry fewer booksand buy a big bag, it will look sagging in this case.

You must be able to assess how to bag would look with all your books before buying it.

d) Matching color:

The color of your bag should be such that it matches with most of the dresses you wear regularly. Simple and flamboyant color bags should go with the same type of dresses.

e) Quality of the bag:

It is advisable to buy a bag of good quality even if it is a little costlier. This is due to the fact that good quality bags have better strength and durability. Hence, they will not come apart even if the weight exceeds a certain value.

f) Quality or color:

When it comes to the point where you have to choose one among quality and color, pick quality. Then you can choose some common colors which can go with any dress.

http://7lecateslogan.hostaim.com/school-and-college-bags.php

 clients can avail from us a wide range of college Bags in various colors, shapes and sizes. Owing to trendy and contemporary look, these college bags are preferred by people of all age group. These are made enough spacious to keep books, notes, folders, Laptop and other accessories.

                          Pricing:::::::::::::

Discount Pricing  - can be seasonal - can be based on volume or amount bought - can be used to attract a form of payment eg, CA$H
 

Prof. Allen says "Discount and allowance pricing has the effect of reducing prices to reward customer responses such as paying early or promoting the product. A recent pricing issue is that of everyday low pricing, where the retailer charges a constant, lower price at all times, with no temporary price discounts. Wal-Mart has led the trend toward everyday low pricing."

Marketing strategy:

Making a brand image by distinctive logo and the advertising slogan…..”carry your thought “.promotion of the bags sponsorship agreements with celebrity , professional teams and college achievers.

Maintaining proper marketing mix.

Advertising:

Usage of print advertising .focusing more on promotion by educating customers about carrying the bags in right posture eg: nike.also focusing on brand advertising.the brand can also enter poster advertising .

PRICING:

Pricing shall be done to capture lower segment of market as well as upper segment.

Since the main objective is to capture large share of market .so for lower segment the price of bag will be 300 -600 rs and for upper it shall be 550-1200rs .

The price is kept so to recover ROI

Maintain cash flow

To capture large market share

To maximize profits.

                           STP PLAN:

Tote Bags

 

Tote bags are probably the most popular type of school bag among college girls, because they’re both cute and functional.

While tote bags are undeniably popular and adorable, they aren’t the right choice for everyone. I’m talking in particular about those who ride their bikes to class or lead active lifestyles.

Backpacks

A backpack is probably the first thing that comes to mind when you think of carrying books, pens, and papers around for school.

I’m sure it was probably your high school staple, and for good reason – backpacks are a really easy way to carry everything you need with you all day. At the same time, once you get to college, it might be time for something a little more sophisticated.

Messenger / Shoulder Bags

                                                                                                                                             

Messenger bags and shoulder bags are a decent compromise between a backpack and a tote bag.

If you’re undecided between the two, and looking for some function with a bit of style, a messenger bag might be the perfect college bag for you!